Digital Marketing – Foundation

Descriptions 

Digital transformation looks different for every business, but at its core, it means altering how a company operates with the addition of technology and with the goal of improving the customer experience and the workplace. This one-day course will teach you about digital transformation, and what companies in different industries are doing, as well as best practices so you can do it yourself.

What Will Students Learn?

  • Define digital transformation
  • Understand why it matters
  • Pinpoint which businesses are succeeding and how they are doing it
  • Get started on your own company’s digital strategy

What Topics are Covered?

  • Digital Transformation – What Is It? Why Does It Matter
  • Where Do We Start?
  • Who Is Doing It Well
  • Awareness Is The First Step
  • Let’s Do This
  • Make A Plan