Growth Hacking – WDTU

Descriptions

The new economy calls for a new way of attracting customers and sales. Growth hacking is to the new economy what marketing was to the last millennium. The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured.

This one-day course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery and optimization — that will position your company to grow and thrive today and in the future.

What Will Students Learn?

Identify the growth hacking mindset
Recognize the differences between growth hacking and marketing
Identify the customer need your business can fill
Create and implement product placement and services to fit the need
Learn and practice techniques of growth hacking
Review and practice growth marketing strategies
Identify the essentials of conversion and optimization
Create your own growth hacking plan

What Topics are Covered?

Learning the Mindset
Framing the Need
Making the Match
Going Live
Maximizing Results
Optimizing and Moving Forward

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