Retail Procurement ad Efficient Consumer Response (ECR)

Course Description

A buying merchandise for sale, while having much in common with other types of buying, also has some major differences. It is not that simple to buy something to sell from retail outlets considering the dynamics in customer demand – particularly in IT and other FMCG industries. This workshop looks at the role of the retail buyer and their involvement with supply chain. Participants will also get the feel of category management as part of this workshop delivery.

Learning Outcome

Participants will be able to:

  1. Differentiate between selector, buyer and merchandiser.
  2. Define all aspects involved in merchandising.
  3. Appreciate the value of the brand names and how they complete with own brand ’labels and generics.
  4. Understand the concept of efficient consumer response.

Target Audience

Anyone in procurement and supply role or looking at enhancing their knowledge in procurement and supply.

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